Today's Features

Tax Prep Billing Rates Lift Busy Season 2026

Busy Season 2026 sets up a year of tough decisions about monumental transformations.

Busy Season 2026: Billing rates for tax prep and planning are increasing at a 10.8% year-over-year rate, rushing past the average tax and accounting fee increase of 4.5%.

By CPA Trendlines

Busy Season 2026: Tax professionals struggle to improve systems and metrics, with “much worse” beating “much better” by three to one.

As tax season 2026 comes to a close, new data show that price hikes for tax prep and planning are running at double-digit rates, even as billing rates for most other accounting services are flattening out, according to new CPA Trendlines research in conjunction with the annual Busy Season Barometer.

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Tax practitioners are finishing the season as a divided profession, with fewer than 6% reporting a “much better” year, against almost three times that many reporting a “much worse” year.

Coming out of tax season, many firms are facing major decisions in the coming months driven by new artificial intelligence investments, a fundamental shift in staffing models, and private equity disruptions.

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Red Flag Warning: Accountants Lose Faith in the Economic Outlook

A turn for the worse: Accountants’ outlook on the economy takes a tumble with the end of busy season. (CPA Trendlines Busy Season Barometer)

Two-thirds now see tough times ahead.

By CPA Trendlines Research

After processing hundreds, if not thousands, of tax returns for wage earners and small business owners, U.S. accountants’ confidence in the nation’s economy is in a state of collapse, according to the latest CPA Trendlines Busy Season Barometer.

While practitioners entered the winter with relatively stable expectations, the reality of “busy season”—which provides a granular look at the financial health of American businesses—has apparently triggered a sharp reversal.

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With the end of the 2026 filing cycle, roughly two-thirds of CPAs are predicting that national business conditions will worsen over the next 12 to 18 months, a startling increase from the beginning of the cycle, when only half held a negative outlook. Conversely, the number of optimists dwindled to about 18%, down from nearly 30 points from earlier in the year.

“We’re looking at higher costs and too much uncertainty for our small-business clients,” one sole proprietor noted in the survey, shifting his rating to “much worse.”

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Tipping Point: Accountants Scramble for AI Tech

New workflow systems expected to cut labor problems and shore up profit margins.

Coming out of tax season, more than 55% of firms are looking for new artificial intelligence solutions, up 10 points from before the season. The scramble for practice management and workflow solutions has almost doubled. (CPA Trendlines Research)
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By CPA Trendlines Research

The CPA Trendlines Busy Season Barometer shows accounting firms are already planning changes to their technology and workflows, aiming to address the same pressures that defined this year’s busy season.

The research points to a profession broadly aligned with what needs to change, but much less aligned with how quickly those changes can be put into practice.

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Firms across the spectrum, whether reporting a better or worse tax season, identify similar priorities: improving efficiency, reducing manual work and making better use of technology.

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Kenji Kuramoto: Basis Moves to Close AI’s Biggest Gap

When accountants and AI agents work side-by-side

“The future of the profession is accountants and agents working together,” Kuramoto says.


By Seth Fineberg
For CPA Trendlines

“Managing partner-in-residence” is not a standard role in accounting, and that was the first point of friction when Kenji Kuramoto was asked to explain his new job at Basis, the accounting AI agent company. What does that actually mean?

The answer goes beyond one hire. It points to a shift now underway in accounting: artificial intelligence is moving out of experimentation and into operations, and firms are not yet prepared for what that requires.

MORE Kenji Kuramoto: Behind Sorren’s Roll-Up: $170 Million, 1,000 Employees, 85 Partners | Kenji Kuramoto: Rules? What Rules? | Getting Real: Accounting Tech Decisions You Need to Make Today
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Basis, at getbasis.ai, says that Kuramoto, founder of cloud pioneer Acuity, joined full-time to help firms transition to AI-enabled operations, working directly with customers and shaping the product. The company made clear this was not a symbolic role. “Kenji isn’t here to advise from the margins,” CEO Matthew Harpe says. “He’s a full-time member of this team… creating the product with us.” Kuramoto is embedded with the company, not observing from the outside.

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 Busy Season 2026: Clients, Pricing, Staffing… CRUNCH

CPA Trendlines Busy Season Barometer: Modest Gains, Mixed Outlook, Cautious Tech Upgrades Ahead

Top concerns: “The returns aren’t harder—they’re just later.” (CPA Trendlines Busy Season Barometer)
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By CPA Trendlines Research

The 2026 tax season shows some gradual improvement for certain firms, but most practitioners report conditions that remain largely unchanged from a year ago, according to the latest data from the CPA Trendlines Busy Season Barometer.

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The good news is: 2026 hasn’t turned into the disaster some were expecting with a new tax law and diminished IRS. The bad news is: 2026 is turning into a relatively routine year — without the advances in workflow or the better margins from higher-value services that some were hoping for.

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How AI Upends CPA Firm Pay Structures: Bloomberg Talks with Piscopo

Big 4 Transparency founder Dominic Piscopo makes featured appearance on Bloomberg.

By CPA Trendlines

Accounting firms are being forced to rebalance compensation structures—shifting pay and incentives away from entry-level staff and toward managers and reviewers—as artificial intelligence reshapes how work gets done, according to Dominic Piscopo, host of Big 4 Transparency on the CPA Trendlines Streaming Network.

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Piscopo’s full discussion on AI, compensation trends, and the future of accounting talent is available on Bloomberg Tax’s Talking Tax podcast. His ongoing analysis of salary data and workforce trends is featured on the Big 4 Transparency show, streaming on CPA Trendlines.

“Having transparency in those models and being willing to talk about it with people —not just have this very kind of cold process where a number is thrown out—can make all the difference, even if the number is exactly the same,” Piscopo tells Bloomberg Tax reporter Jorja Siemons.

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PE Wars: Top CPA Platforms Battle for Supremacy

After hundreds of deals, the data show a gravitational pull toward a handful of buyers now driving the profession’s future.

CPA Trendlines PE Deal Tracker: Mega-aggregators dominate the money flow as the race tightens between Ascend, Aprio, Crete, Eisner and Ryan.

By CPA Trendlines Research

The frantic pace of deal-making in March has officially transitioned the accounting industry from a “consolidation phase” into a “platform war.”

As the first quarter concludes, the narrative is no longer just about who is buying whom, but about which investment philosophy—and which technology stack—will dominate the next decade.

The conventional narrative about private equity in accounting says capital is flooding in, the profession is democratizing, and every CPA firm in America can access institutional money for the first time. But the cold, hard data tells a different story.

MORE in Private Equity | Alan Whitman Plants a Flag in the Private Equity Landscape | The PE Takeover: Audit Problem? What Audit Problem? | The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride | Why the Next Big CPA Firms Won’t Look Like CPA Firms

Of the 427 transactions logged in the CPA Trendlines PE-CPA Deal Tracker™ since 2016, more than 200 — nearly half — are concentrated in just 10 platforms. That challenges the notion of a market open to all.

The idea that PE would spread evenly across hundreds of firms, like a broad revolution, is, in the actual deal flow, a rapid gravitational implosion around a handful of mega-aggregators that are vacuuming up firms faster than the rest of the market combined. The acceleration curve alone should unsettle anyone clinging to the idea that this market is still nascent. READ MORE →

Eight Strategies for Avoiding Burnout

smiling woman writing notes with pen and paper while other hand is on laptop keyboard

Including action steps and key metrics.

By Jackie Meyer
The Balanced Millionaire: Advisor Edition

Running your own CPA firm can be deeply rewarding. It offers the freedom to choose your clients, financial growth and the ability to create a business aligned with your values. However, the risks of burnout and workaholism are real for CPA firm owners who don’t manage their workload and boundaries intentionally.

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This guide provides actionable strategies to help you run a successful and balanced CPA practice that works for you – not the other way around.
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When a Graph Made All the Difference

Businessman holding word "success" and upward arrow in hands

A family member gets the credit he’s due.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I have a client who owns considerable real estate that her son manages. The son actually does a very good job maintaining the property, growing rents and keeping vacancies to a minimum.

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My client’s husband was the builder and driving force behind this mini empire, but he passed on a few years ago. He was a dynamic self-made person who amassed quite a fortune and turned over daily operations to his son about 10 years before he died to spend considerable time golfing and traveling.
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What You Will Get from Your Marketing? Make Sure You Know

woman holding tablet and smiling, talking to man at trade show

How to maximize three activities.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

I once knew a firm that was spending a significant amount of money on marketing and was experiencing little or no growth. They could not understand what was going wrong. They tried all sorts of marketing activities. They presented webinars, sent out a client newsletter, did some advertising and public relations, and so on.

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The problem was that this firm did not know what to expect from their marketing activities. Sometimes they wanted clients immediately, and when that did not happen, they then tried another marketing activity, never staying with an activity long enough to see results. The moral of the story is that marketing takes time to produce results, and if you are not patient, it can eat up your hard-earned dollars and time.
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Roman Kepczyk: Why Every Accounting Firm Is Now a Tech Business | Gear Up For Growth

Technology Is the #1 Driver of Firm Value—Full Stop.

This is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by The Balanced Millionaire: The Advisor Edition by Dr. Jackie Meyer | See Today’s Special Offer

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

Technology is no longer something CPA firms use to get work done. It’s what defines how firms compete, scale, attract talent—and increasingly, how they’re valued.

That was the clear, unambiguous message from Roman Kepczyk, director of Firm Technology Strategy at Rightworks, on Gear Up for Growth, hosted by Jean Caragher.

MORE Gear Up for Growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. More Gear Up for Growth every Friday here.More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

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With nearly 30 years spent advising CPA firms of all sizes, Kepczyk didn’t mince words: firms that fail to standardize, automate, and strategically invest in technology are already falling behind—whether they realize it or not.

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Lisa Fitzgerald: Belonging’s No Longer an Option in Accounting | MOVE Like This

Effective leaders create connection, recognizing that human-centered leadership is critical.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by The Balanced Millionaire: The Advisor Edition by Dr. Jackie Meyer | See Today’s Special Offer

Subscribe to CPA Trendlines Research podcasts anywhere: AppleGoogle/YouTubeSpotifyiHeartDeezer, Amazon Music, AudiblePlayer FMAudacy, RSS.
 Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Bonnie Ruszczyk is joined by Lisa Fitzgerald, Chief Human Resources Officer at Eide Bailly, for a conversation about talent, leadership, and what it takes to build workplaces where people actually want to stay. With nearly two decades at the firm and a career spanning manufacturing, technology, and professional services, Fitzgerald brings a practical, people-centered lens to some of the profession’s biggest challenges.

MORE MOVE Like This | MORE CPA Trendlines Streaming Network

One issue keeping Fitzgerald up at night is the accelerating impact of AI on the accounting workforce. While Eide Bailly is approaching AI adoption thoughtfully and seeing real productivity gains, Fitzgerald is just as focused on the downstream effects, particularly how the conversation around AI may influence students deciding whether accounting feels like a “safe” career choice. With firms still recovering from talent shortages, she sees a real risk that fear and uncertainty could deter future professionals before they even enter the pipeline. READ MORE →