Today's Features

PE Wars: Top CPA Platforms Battle for Supremacy

After hundreds of deals, the data show a gravitational pull toward a handful of buyers now driving the profession’s future.

CPA Trendlines PE Deal Tracker: Mega-aggregators dominate the money flow as the race tightens between Ascend, Aprio, Crete, Eisner and Ryan.

By CPA Trendlines Research

The frantic pace of deal-making in March has officially transitioned the accounting industry from a “consolidation phase” into a “platform war.”

As the first quarter concludes, the narrative is no longer just about who is buying whom, but about which investment philosophy—and which technology stack—will dominate the next decade.

The conventional narrative about private equity in accounting says capital is flooding in, the profession is democratizing, and every CPA firm in America can access institutional money for the first time. But the cold, hard data tells a different story.

MORE in Private Equity | Alan Whitman Plants a Flag in the Private Equity Landscape | The PE Takeover: Audit Problem? What Audit Problem? | The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride | Why the Next Big CPA Firms Won’t Look Like CPA Firms

Of the 427 transactions logged in the CPA Trendlines PE-CPA Deal Tracker™ since 2016, more than 200 — nearly half — are concentrated in just 10 platforms. That challenges the notion of a market open to all.

The idea that PE would spread evenly across hundreds of firms, like a broad revolution, is, in the actual deal flow, a rapid gravitational implosion around a handful of mega-aggregators that are vacuuming up firms faster than the rest of the market combined. The acceleration curve alone should unsettle anyone clinging to the idea that this market is still nascent. READ MORE →

 Busy Season 2026: Too Much Work, Not Enough Time

CPA Trendlines Busy Season Barometer: Modest Gains, Mixed Outlook, Cautious Tech Upgrades Ahead

Top concerns: “The returns aren’t harder—they’re just later.” (CPA Trendlines Busy Season Barometer)
Join the survey. Get the results.

By CPA Trendlines Research

The 2026 tax season shows some gradual improvement for certain firms, but most practitioners report conditions that remain largely unchanged from a year ago, according to the latest data from the CPA Trendlines Busy Season Barometer.

For More Busy Season Trends and Strategies: Join the survey. Get the results.

MORE Tax Season 2026

The good news is: 2026 hasn’t turned into the disaster some were expecting with a new tax law and diminished IRS. The bad news is: 2026 is turning into a relatively routine year — without the advances in workflow or the better margins from higher-value services that some were hoping for.

READ MORE →

Bissett Bullet: What Is the Return on Their Investment?

Today’s Bissett Bullet: “Very few business owners highly value compliance work. It is often viewed as a necessary evil and as such, the decision to change accountants for this sort of work will, more often than not, be driven by price.”

By Martin Bissett

Quantify, in monetary terms, what they earned during the time you freed up for them by completing that compliance work, however, and compliance suddenly becomes valuable.

What sales have your clients made in the time that you have saved them over the last 12 months? Justify your fee in terms of their return on investment and help them to understand why they need to change to your firm as a matter of urgency.

Today’s To-Do:

Who are you meeting to discuss compliance work? Find a client of a similar size and have the figure that you saved them at the ready.

See more Bissett Bullets here

READ MORE →

Shift Focus Away from Price

Three ways to set yourself apart.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.

MORE by Sandi Leyva
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Yet studies show that roughly 54 percent of buyers are NOT price-sensitive, and I would be willing to bet even more are selectively price-impervious depending on what they buy: women’s shoes, men’s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
READ MORE →

How AI Upends CPA Firm Pay Structures: Bloomberg Talks with Piscopo

Big 4 Transparency founder Dominic Piscopo makes featured appearance on Bloomberg.

By CPA Trendlines

Accounting firms are being forced to rebalance compensation structures—shifting pay and incentives away from entry-level staff and toward managers and reviewers—as artificial intelligence reshapes how work gets done, according to Dominic Piscopo, host of Big 4 Transparency on the CPA Trendlines Streaming Network.

MORE Dominic Piscopo and Big 4 Transparency | MORE CPA Trendlines Streaming Network

Piscopo’s full discussion on AI, compensation trends, and the future of accounting talent is available on Bloomberg Tax’s Talking Tax podcast. His ongoing analysis of salary data and workforce trends is featured on the Big 4 Transparency show, streaming on CPA Trendlines.

“Having transparency in those models and being willing to talk about it with people —not just have this very kind of cold process where a number is thrown out—can make all the difference, even if the number is exactly the same,” Piscopo tells Bloomberg Tax reporter Jorja Siemons.

READ MORE →

How Smart Accounting Rookies Get a Head Start | SLC

Internships, leadership roles, and networking accelerate success for accounting students.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil |
See Today’s Special Offer
Subscribe to CPA Trendlines podcasts anywhere: AppleGoogle/YouTubeSpotifyiHeartDeezer, Amazon Music, AudiblePlayer FMAudacy, RSS.
The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Student-Led Conversations
With Chayton Farlee
Center for Accounting Transformation

What if the difference between a “typical” accounting student and a standout future professional isn’t GPA, but initiative?

That’s the underlying theme of this episode of Student-Led Conversations, where host Chayton Farlee sits down with fellow accounting student Noah Brabble for a candid, high-energy discussion on leadership, internships, and what it actually takes to build a career before graduation.

MORE SLC: Will AI Make Students Better Learners — or Just Faster Workers? | Why the Next Generation May Be Accounting’s Greatest Competitive Advantage | Students Redefine Career Readiness | Savage: Using Your License as a MegaphoneBaker: Interpreting Pricing PsychologyRoyalties, Residuals, and Reality Checks | ARC-SLC 

This isn’t a conversation about theory. It’s a real-time look at what today’s students are doing—and what others should be doing—to get ahead.

READ MORE →